Agent Use Cases › Real Estate
Text every new home-buyer lead within 90 seconds
A DFW real-estate team added an AI layer to Follow Up Boss that scores each lead and sends a personal text and email from the agent’s number.
Done with: Custom AI layer on Follow Up Boss (Builder Cog)
What they did
Meridian Property Group, a four-agent team getting 200+ leads a month from Zillow, Redfin and its site, had an AI score each new lead on 12 signals. High-score leads get an SMS and email within 90 seconds that mention the specific property, sent from the assigned agent’s own number and email. It also drafts listing descriptions.
Lead response: 18 hours → under 90 seconds.
How it went
Per the vendor: response time fell from ~18 hours to under 90 seconds for 94% of leads; conversion rose from 8% to 14% over a quarter; 6 extra closings in Q1, roughly $48,000 in commission against $6,400 build cost.
Try it yourself
Connect to my [Follow Up Boss/CRM]. When a new lead arrives, score it on price range, timeline, property type and source. For high scores, draft a text and email from [agent name] that mentions the exact listing they viewed and offers two showing times from [calendar]. Send immediately only for leads tagged [auto-ok]; queue the rest for my approval.Date: No date shown (fetched Oct 14, 2026) · Results are as reported by the source, not independently verified by Zip AI.
We set it up, connect your tools, and keep a human approval step in place.